Avid Media Composer

As of this post, Avid Technology is being daggled as the acquisitional equivalent of a Gordan Ramsey Wagyu Burger. While the anticipated flavor is undoubtedly divine, getting to the actual meal mentally intact is the hurdle. In short, is the destination worth the trip?

If Avid gets sold, who would be the top companies that would be a great fit to acquire it?

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